Requirements :

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in brand marketing, preferably in the beauty or cosmetics industry.
• In-depth understanding of the beauty and cosmetics industry, including current trends and consumer behavior.
• Strong creative skills to develop innovative and visually appealing marketing campaigns.
• Ability to analyze marketing data and use it to refine strategies and improve campaign performance.
• Excellent written and verbal communication skills.
• Experience in project management to ensure marketing projects are delivered on schedule.
• Flexibility and ability to adapt quickly to changing trends and market needs.
• Experience and proficiency in leveraging social media platforms for marketing purposes.

Job Description :

• Develop and execute comprehensive brand marketing strategies for beauty products to enhance brand visibility, awareness, and customer engagement.
• Conduct market research and analyze industry trends to understand customer needs and stay competitive in the beauty product market.
• Planned, implemented, and measured marketing campaigns, including digital advertising, social media, and promotions, ensuring alignment with brand objectives.
• Build and maintain relationships with influencers, brand partners, and third parties to increase brand exposure and collaborations.
• Monitor campaign performance, analyze results, and provide insights for continuous improvement based on collected data.
• Collaborate with cross-functional teams to plan and execute successful product launches, including creating marketing materials and coordinating launch events.
• Develop creative and compelling marketing materials, including print, video, and digital content, to showcase beauty products effectively.
• Support sales efforts by creating campaigns and initiatives that enhance product visibility and contribute to increased conversions.
• Ensure consistent brand messaging and image across all marketing channels and materials.
• Develop and manage the marketing budget efficiently, allocating resources effectively to maximize ROI.

NB: Candidates with a locked Google Drive link will be not shortlisted.